Sacred Struggle

The world is racing towards a giant leap in comfort, abundance and pleasure. AI promises to solve our problems faster and better than ever before, and all signs point to a near future where it does. But what if ease is exactly what is making us unhappy?

When agriculture took away our need for physical effort, we eventually had to consciously stress our bodies through sport to stay healthy. Now, with AI arriving for our minds, we’ll have to do the same. The struggles we are so motivated to remove are precisely what give our lives meaning.

You’ll come away understanding large language models from the inside out—no technical background needed—and the latest neuroscience of happiness. You’ll see where AI helps, where it hurts, and how the technology (and our society) should work if we want to move toward greater fulfillment, not away from it.

If the first version isn’t in your inbox by September 15, 2026, I refund you twice what you paid. Automatically.

I’m putting real skin in the game so I keep moving even when the writing gets hard. The first version doesn’t need to be the final version—it just needs to be a real book in your hands by then.